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August 18, 2009
In May we looked at the different players in the commercial market. This time we will delve into the twisted and somewhat misunderstood world of equipment. Many restorers still use the “WOT” method of equipment selection, as in “Whatever’s On the Truck.”
I want you now to consider the “WHAT” method, as in “ Whatever the Project Requires.” Have you ever lost a bid when you were sure you charged less per day for air movers or labor than anyone else? You may have thought someone had the inside track and maybe so, but most likely you lost the bid on the total bottom line, not on just the bid price.
As we discussed, it is the occupant that pays rent to the owner, who then pays the bank and insurance. So if we keep the tenants happy, we have a better chance of keeping everyone pleased. A successful selection of equipment and deployment depends on the parameters of the job not what you have on hand.
So what are the parameters? How do I get to the total bottom line? Once again, Zig Zigler says it the best: “You can get what you want if you just help enough of the right people get what they want.”
We now know who the right people are; we just need to provide them with a finished project with as little cost and interruption to their services as possible. This is what they want.
Click here to read Chuck’s entire article: https://www.randrmagonline.com/articles/83659-selecting-the-proper-drying-equipment-for-commercial-restoration